Consolidation through mergers classic limo companies do not really need – the synergistic effect would be small. “Limo - it is a business in which there is no economy of scale – says the executive director of the” XXL-Limo “Julia Karetnikau. – Overall efficiency does not depend on the number of machines in the park. ” Increasing the park, you only increase the gross figures. Effectiveness also depends on how strong flow of orders you will be able to provide and how efficiently they distribute. And to solve these problems for 1000 vehicles only more complicated than for 100.
On the other hand, the company should not be really quite microscopic, in fact must include managers, mechanics, repair facilities. According to Igor Prutova from “Limo Nostalgie, the minimum number of machines in the park, with which you can count on profits – 30. If, of course, possible to ensure their orders.
With the increasing number of players on the market it is increasingly difficult. If two or three years ago the founders of the limo companies first of all limousines purchased, repair facilities and hired staff, now as CEO says “Limo 232″ Aleksei Vlasov, firm newcomer especially Acquires own reception of orders from the untwisted telephone number and has trained employees who are lured from other companies. “This is key to the successful launch of a new brand” – sure Vlasov.
Indeed, according to Transport Department, Government of Long Island, all dispatch service limo companies accept the order of 10 000 orders daily. On average, two out of order on the limousine per day. Based on data obtained from market participants, SM was averaged estimate of the monthly cost of leasing is taken as “Volga”. It turned out that even if a company operating a “Volga”, set for its services the same fees as the “Allure Limo” (she rates among the highest in the market, average check – 400 rub.), It is with this thread orders will fly into the chimney. It should be noted, however, that the machine “New Yellow Limo” with widely recognized brands perform 4-5 orders per day. But even with such a situation and the daily income of 1500-2000 rubles. day on the limousine company would have teetered on the brink of profitability.
Companies is not easy: for example, are reportedly in “Elex Polyus at the park 400 limousines on the line every day goes just 100 (the” Elex Polus “refused to comment on this figure), but they persistently seek a way out. No one is seeking to purchase new “Volga” (yes them and in any case will soon cease to produce): maintenance of such a machine costs $ 2500 per year. Parks form of low-cost models of Peugeot and Renault ($ 1500 per year in maintenance), Ford Focus ($ 900) and other foreign limousines. To insure against income shortfalls, the drivers set a fixed fee for using the limousine daily. For example, in the company “Limo-Long Island” (Park Kia Spectra), drivers are taking a limousine to rent. The shorter the maturity, the greater the daily payments, “hanging” on the driver: 1 year 10 months – 3500 rub., 2 years – 2310 rub., 2 years 10 months – 1800 rub. According to the company’s general director Rima Mukhamedshin, it is not interested in why the driver would take the money – the machine must be recouped in any case. A run over a specified amount, as we have said, is not easy.
Most companies are now moving their business to corporate clients, who bring to every machine on the 5000-6000 rubles. day – and this is compared with the cost of operation is quite another matter. Greater efficiency, according to the head of the New Yellow Limo “Mikhail Barinov, achieved, in particular, due to virtually zero idling mileage limousines. This famous brand rendered “The new yellow” in good stead: he was able to get to customers, companies such as Nokia, BBDO, “Manhattann Aluminum”, “Severstal”, etc. For these clients, and deployed the main contenders, but the interests of ordinary passengers “on the streets “receded into the background.
